Facebook is among the biggest social networks, so there’s no wonder many companies develop professional pages and set up advertising campaigns meant to bring them high quality leads to turn into paying customers. If you are a small business owner and your company is not on Facebook, you should reconsider your thinking right away, as you’re leaving money on the table.
The biggest advantage of promoting your local business on Facebook is that you can segment your audience to show your ads only to people belonging to your core target group. You can filter your audience by location, by gender, as well as by particular hobbies and passions. This makes Facebook campaigns very useful. If you do things the right way, your conversion rates are going to be nothing short of amazing.
The overall cost of Facebook advertising is another advantage of promoting your business on this social network. You can adjust your bids to match your budget and your profitability criteria. Moreover, you can pause and resume your campaigns as needed. Whenever you have a cash flow problem, you can just put your ads on hold and do your best to overcome this situation.
Last but not least, Facebook messages have a high potential of becoming viral. Producing viral content isn’t easy, but some professional copywriters can help you develop this kind of materials. Once you manage to reach the critical mass, you’re going to enjoy a huge traffic spike, which is going to enable you to capture a big number of leads within a very short time.
If you want to make the most out of your Facebook promotion, you should probably consider hiring a digital marketing or Social Media Marketing expert to help you develop your marketing campaigns.